Pranaam, I’m Ashish Rathod, and at Tat by Ashish, we want to share a piece of our heart with you through our collection. For us, a saree is not just a piece of fabric; it’s a story, a connection, and a legacy. It’s a bridge between the past and the present, where every thread carries the weight of tradition and every embellishment adds a spark of individuality.
Take the saree you see in the image—a Venkatagiri tissue silk saree adorned with chikankari and zardozi work. This saree isn’t just a design; it’s an expression of my philosophy. Venkatagiri silk, with its soft shimmer, represents the timeless elegance of Andhra Pradesh. Chikankari embroidery brings the delicate charm of Uttar Pradesh, while zardozi lends a regal touch that transforms the saree into a work of art. These crafts have flourished in different corners of India, but when they come together, they create something truly extraordinary.
We’ve always believed that Indian art is not meant to be confined to regional boundaries. Our heritage is so vast and diverse, yet beautifully interconnected. By blending styles and techniques, I want to show that tradition and innovation are not opposites—they are two sides of the same coin. This saree is a reflection of that belief. It’s my way of celebrating the adaptability and resilience of Bharatiya culture.
Every detail in this saree is a labor of love. The tissue silk base, shimmering like sunlight, serves as a canvas for intricate chikankari embroidery, which is painstakingly done by hand. Each motif is crafted with patience and precision, a testament to the skill and dedication of the artisans. The zardozi work, stitched with metallic threads, adds a touch of timeless grandeur. When you drape this saree, the nine yards come alive, telling a story that is as much about you as it is about the hands that created it.
The word Tat holds a special meaning for us. It signifies detail, precision, and the small, meaningful touches that elevate the ordinary into the extraordinary. This philosophy is at the heart of every saree we create. We want each piece to be more than just something you wear; we want it to feel like a part of your identity. When you wrap yourself in one of these sarees, you are carrying forward a legacy, blending your story with the heritage it represents.
What makes this journey even more special for me are the artisans who bring these visions to life. They are the true custodians of our heritage, preserving techniques passed down through generations. Their work is a celebration of Bharatiya craftsmanship, and through Tat, we hope to honor their skill and share their stories with the world.
Embellishments, for us, are not just decorative elements. They carry emotions, memories, and moments. A saree with chikankari and zardozi work might remind you of a wedding, a family gathering, or a moment when you felt truly yourself. These details transform a saree into more than just fabric—they turn it into an heirloom, a treasure that can be passed down to the next generation.
As we create these sarees, we think about how each one will find its way into someone’s life. Maybe it will become part of a bride’s special day or a cherished gift from a loved one. That thought drives me to make each saree with care and intention, ensuring that it holds meaning for whoever chooses to wear it.
We invite you to explore Tat by Ashish on www.nymistore.com. Each saree is a celebration of who you are—your individuality, your heritage, your story. Let the embellishments speak to you, let the threads carry your dreams, and let these sarees become a part of your journey. After all, it’s the little details that make life beautiful, just as they make a saree truly extraordinary.
