Dr. Ashish Rathod is the founder of TAT BY ASHISH, a brand that curates meticulously sourced and handpicked heritage sarees from across India. The name "TAT" is inspired by the Bol (syllable)of Kathak—“TA THEI THEI TAT”—where "TA" signifies masculine energy, "THEI" represents feminine energy, and "TAT" symbolizes their harmonious union.

Growing up, Ashish developed a deep appreciation for heritage art, influenced by his mother. With TAT BY ASHISH, he channels his keen eye for detail and passion for traditional artistry into sourcing wearable pieces that tell a story. Dr. Rathod transcends geographical boundaries in fashion, incorporating various cultural techniques to create exquisite sarees that celebrate the rich tapestry of Indian heritage.